Giordano

We are looking for franchisee to following areas: Koko Suomi

Giordano is now one of the world’s leading international retailers of casual wear and accessories for men, women and children. Our key strength is providing high-quality, easy-to-wear clothing at affordable prices. Our footprint currently covers over 2000 stores in 30 countries across different continents, and we have a strong presence in the Middle East. In the last 2 years, we have expanded our business extensively into the African markets, and we are very eager to explore further into the new markets around the world.

BACKGROUND INFORMATION

Business started in year: 1981
International business started in year: 1985
Country of origin: China
Number of units in total: 2100

OPERATIONAL MODEL

Through partnership with local market experts, we aim to continuously expand our global footprint. Our program is a proven business model with simple operations and flexible store planning. Our operational model is very flexible, we can work on franchising, licensing or wholesaling terms, depending on the environment of the market. We aim to work with the local partner to work out the best strategy for the market.

PARTNER PROFILE

- Passion to develop the brand into the market.
- Possess knowledge or connections for marketing, retailing and importing, prefered but not necessarily for apparel goods.

PARTNER PACKAGE

We offer support on shop design, VM guideline/ operation training, marketing materials and merchandise planning. We are flexible in adaptation to local markets for brand positioning, marketing strategies and pricing strategies.

As we are flexible in the distribution model, we accept shop-in-shop or e-shop model as beginning, the minimum for start up mainly depend on the budget of our potential partner.

KEY FIGURES PER UNIT

How much is the total investment (in average) for one unit? 100.000-150.000
What is the level of average turnover (at mature stage) of one unit? 1.000.000

KEY FIGURES FOR FINLAND

How much is the evaluated amount of capital needed to start the business operations in Finland? 50.000-100.000