DÉLIFRANCE - bakery cafés-restaurants

We are looking for partners from following areas: Pääkaupunkiseutu

Délifrance is a worldwide leadership in French style bakery cafés-restaurants. Alongside the miller Grands Moulins de Paris (1919), mother company, Délifrance is part of the cooperative grain group VIVESCIA. Today Délifrance is represented with 400 restaurants in Europe and Asia and the brand is very well known at the airports.

Délifrance´s mission is to bring a whole, uniquely French world, focused on the taste sensations associated with bakery products to growing numbers of people all over the world. “Our cuisine is a balanced cuisine: indulgent, a piece of everything and healthy… It’s the French paradox!”

Délifrance wants to bring their two concepts to Finland: Bakery restaurant, which includes the French bakery & bistro from breakfast till dinner and Comptoir Express, which includes the express French food corner, consumption at the Counter/Bar like in France or grab & go.

BACKGROUND INFORMATION

Business started in year: 2000
International business started in year: 1984
Country of origin: France
Number of units in total: 400

OPERATIONAL MODEL

Délifrance´s products are developed and inspired by Chefs:
• Cold and hot drinks (included the possibility to serve wine)
• Bread & viennoiserie
• Sandwiches & hot snack
• Soups & salads
• Hot dishes
• Pâtisserie & desserts

Délifrance always try to combine French recipes with local recipes or ingredient. Restaurants offer everything from Iconic French bakery products (bread & viennoiserie) to a variety of fresh products more into casual fast food.

PARTNER PROFILE

The ideal Master Franchisee candidate had a proven track record in the Food and Beverage industry as owner /operator. The candidate has also experience in franchising and dealing with western groups & international brands, real estate, supply chain, store construction, HR, IT and Finance. Master Franchisee should be well capitalized in order to bring this new concept to Finland and develop a restaurant chain with local franchisees.

PARTNER PACKAGE

Délifrance will offer a concept with two sets of Manuals: set of organization manuals for the Master Franchisee and set of operations manuals covering everything from sites selection criteria, opening, technics and SOP, marketing and communication, finance and reporting. Training will be provided in the bakery school and Atelier de chefs in France and on site.

Délifrance assists with the opening of the local pilot store, architecture, design and equipment. The standard menu will be provided which can be locally adapted according to cultural and consumer preferences. Délifrance team will always provide on-going support.

KEY FIGURES PER UNIT

How much is the total investment (in average) for one unit? 150.000-200.000
What is the level of average turnover (at mature stage) of one unit? 400.000-900.000
What is the average number of employees per one unit? 5-10

KEY FIGURES FOR FINLAND

How many units are you looking to open in Finland? 20-25
How much is the evaluated amount of capital needed to start the business operations in Finland? 800.000